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Paid Media Strategy
Multi-channel architecture across Snapchat, TikTok, Meta, Google, YouTube and LinkedIn — built around your business model, not the other way around.
Seven years and counting. I've spent the last decade building paid media engines for healthcare networks, edtech platforms, and e-commerce brands across Egypt and the Gulf — with the Saudi market as my home turf.
My focus is full-funnel: I architect acquisition flows, optimize every step from impression to conversion, and run the dashboards that prove the spend actually returned the revenue. I work fluently across Snapchat, TikTok, Meta, Google, YouTube, and LinkedIn — and on the e-commerce side, across Salla, Zid, Shopify, and WordPress.
What I'm best at: taking a brand that's spending and not seeing it move the business, and turning that spend into something measurable. CPL down. Conversions up. Revenue traceable to the campaigns that earned it.
Multi-channel architecture across Snapchat, TikTok, Meta, Google, YouTube and LinkedIn — built around your business model, not the other way around.
High-intent acquisition for B2B and B2C. Healthcare, education, and e-commerce — the qualified-lead playbook for each looks completely different.
Full-funnel analysis with GA4, GTM, and Looker Studio. Find the leak, fix it, prove it. No vanity metrics, only revenue ones.
Top-of-funnel awareness through bottom-of-funnel closure — designed as one connected system, not five disconnected campaigns.
When something works, scale it without breaking it. I've taken six-figure budgets to seven without watching CPA collapse.
Saudi-first instincts, Gulf-wide reach. Knowing what creative lands in Riyadh vs Jeddah vs Dubai is half the job. The other half is reading the data.
One of KSA's leading diagnostic networks needed a paid media engine that could not just generate volume — but reliably contribute to a SAR 135M annual revenue target. The discipline had to scale; the discipline could not break.
Built a full Google Ads architecture: branded protection, high-intent search, Performance Max for category capture, and YouTube for awareness anchoring. Layered conversion tracking through GTM, GA4, and Looker Studio to measure incremental revenue — not vanity clicks.
Weekly experimentation cycles. Continuous keyword and creative iteration. Disciplined budget reallocation away from underperforming groups. The result was a system that compounded — not a campaign that peaked.